Tag: startup
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KPI’s for Life: Adding Beauty
My son was born almost 11 months ago and is just starting to walk on his own. Seeing him learn to stand on his own feet and the look of sheer glee on his face as explores his world is magical. Watching him and his big sister become more and more themselves is basically the…
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A Close Look At Mobile Ad Fraud
I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them. Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used…
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Deep links and Cross-platform targeting
Two new posts up on corporate blogs for my job. One is a product announcement on our new deeplinking solution: https://blog.po.st/announcing-smart-link The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology: https://blog.radiumone.com/cross-device-and-cross-platform-targeting/ (Hopefully) interesting stuff if you work in…
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The art of jumping ship
I started a new job last week and was talking to my good friend Tim O’Neil about the where’s and why’s. He’s happy in his current position but suggested I write a follow-up to my article on what to look for in a new company addressing when to start looking for that company. After thinking…
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How to succeed in Technical Sales… and Life
In the last month I’ve been reviewing and revising the job description for Sales Engineering (SE) at work as I work on expanding my team here. These guidelines form a sort of code of honor that I try to adhere to as a professional and outline what I look for in potential team members. They…
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The Peter Principle
There are managers who you like and even learn from, people who make you feel motivated and excited to be part of a team and who lead by example instead of relying on threats and bribes. And then there are managers like Roy. He’s not a bad guy and was a decent engineer, but some…
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It’s a start
Getting older is one of the few inevitable’s in life., and yet it’s a constant source of surprise. I still can’t quite wrap my head around how fast the years since have gone. 9 years in a failed marriage, a house that my ex kept, a pile of songs no one sings on albums no…
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What to track in your Mobile App?
Brand new blog post up on the HasOffers corporate blog! Acquiring users costs money and keeping them is hard. Every app has some amount of churn but how much and under what circumstances depend entirely on you and the experience you’ve created. Since it’s impossible to measure uninstalls – on all three mobile platforms uninstalls…
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10 Rules for Startups
I was hiking with a good friend from a previous company this last weekend and we got to talking about some of the things we’d both learned over the last few years of working in tech startups. I mentioned that I’ve put together a list of rules that for me determine whether I think a…
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First Impressions
I’ve been thinking a lot about Google Glass lately. There are a lot of naysayers, as with any new tech, but I’m really hoping they’re able to pull off a successful launch. Unfortunately, Google has a long track record of not giving their new releases the support and rapid iteration that’s required at the beginning of the…
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Culture and Opportunity
I’m kind of a radical. I say “kind of” because I’m fairly sure that at 32 my days of living in treesits and getting teargassed at endless pointless protests that don’t change anything are pretty much over. But I learned a lot along the way and these days I tend to see those lessons or…
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Data is King
Back when I was in college studying Political Science I spent a lot of time (or at least a lot more then I expected going into the program) studying statistics and data. In retrospect that was a good thing. Knowing how to get reliable data from focus groups, how to write a survey and avoid bias…