Tag: technical writing
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PII, Analytics, and Advertising
I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information. I ended up writing two articles about it. The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented…
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3 rules to optimize your mobile app’s URI scheme
URIs are the app equivalent of a URL on the web – they specify the path to the content in your app. For mobile developers who want to use deep links to send end users to specific content in their apps, having well structured URI’s is therefore very important. The sheer number of mobile apps…
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Multi-Touch Attribution in MobileAppTracking
I’ve written a new technical blog post for the MobileAppTracking Website on how MAT (my day job) handles multi-touch attribution. It’s a cool feature that adds a lot of value for our clients but there has been some confusion about how it works so I wanted to explain it for our clients. Check it out:…