Category: Tech & Startups
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Leadership lessons from my garden
Since leaving my most recent position, I’ve found myself with plenty of time to spend in my garden. The timing could hardly be better – October-December is planting season for most native plants here in California as the winter rains spur growth and renewal. For Californians who are in tune with our natural cycles this…
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On the Ethics of Professionalism
This article is a plea for human empathy, for connection, for community. For all the things that make us human. That may not come across as “professional” to some people. Which is why it’s necessary. I recently wrote a post about the true story of a father stranded on the road with his little girl,…
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The political science of product roadmapping
One of the trickiest parts of Product Management is roadmapping – figuring out what to build. There are almost as many strategies and approaches to figuring it out as there are product managers! I’m currently working on roadmapping for a major effort at Rockbot, and so I’ve been thinking a lot about my process and…
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KPI’s for Life: Adding Beauty
My son was born almost 11 months ago and is just starting to walk on his own. Seeing him learn to stand on his own feet and the look of sheer glee on his face as explores his world is magical. Watching him and his big sister become more and more themselves is basically the…
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A Close Look At Mobile Ad Fraud
I have a new article up on MediaPost looking at the various types of ad fraud in the mobile media space and how brands and their partners can combat them. Media quality remains a top challenge for digital marketers. With mobile ad spending accounting for 70.3% of total U.S. digital advertising spending, many of the techniques used…
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Tying digital media and actions to in-store behaviors
Many brands struggle to prove ROI for their digital media spend. These 3 simple strategies can to tie real-world conversions to digital advertising. Unlike TV and Radio advertising, digital media offers the possibility of tracking individual ad views to purchases. Many brands have made this leap for their online and in-app purchases, but a much…
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Deep links and Cross-platform targeting
Two new posts up on corporate blogs for my job. One is a product announcement on our new deeplinking solution: https://blog.po.st/announcing-smart-link The second is an explanation of how data from that tool is being used along with other data to power our new cross-platform and cross-device targeting technology: https://blog.radiumone.com/cross-device-and-cross-platform-targeting/ (Hopefully) interesting stuff if you work in…
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PII, Analytics, and Advertising
I’ve been thinking about privacy and the inherent conflict between the drive by advertisers to want to know more and the need to respect end users personal information. I ended up writing two articles about it. The first is up on the RadiumOne corporate blog and talks about threats to end user Personally Identifiable Information (PII) presented…
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Walled Gardens
Yesterday I put up a new post on how to optimize your mobile app’s URI scheme. The post is mostly technical but touches on a few important points – notably the fact that the mobile app ecosystem is a fragmented series of walled gardens. This is in sharp contrast to the free and open web where…
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3 rules to optimize your mobile app’s URI scheme
URIs are the app equivalent of a URL on the web – they specify the path to the content in your app. For mobile developers who want to use deep links to send end users to specific content in their apps, having well structured URI’s is therefore very important. The sheer number of mobile apps…
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The art of jumping ship
I started a new job last week and was talking to my good friend Tim O’Neil about the where’s and why’s. He’s happy in his current position but suggested I write a follow-up to my article on what to look for in a new company addressing when to start looking for that company. After thinking…