Stories and ideas
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SEO & Social Media Part I: The Silk Road
(Originally posted on the Involver Blog: http://blog.involver.com/2011/09/08/seo-social-media-part-1/.) A lot of people think of SEO (Search Engine Optimization) as something that you add on to a site, maybe with a paid service that re-writes your meta tags and headers for you. In this approach you build your site, you add content to it, and then the last…
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Facebook vs Google: What Will It Take To Win?
(Originally posted on the Involver blog: http://blog.involver.com/2011/07/25/the-battle-between-facebook-google-what-will-it-take-to-win/ In past blog posts I’ve written about the challenges of figuring out when it’s right to cross the chasm and make the leap into unknown territory. Knowing when the right time is, can of course be a challenge. Jump too early to a new platform and you risk sinking…